Manila, Philippines, March 16, 2026 — Global sports brand PUMA has launched Southeast Asia’s first-ever PUMA House. It is located on H-Street in Bangkok, marking the iconic H-Street silhouette’s celebrated return this year, 2026. The launch event transformed Siam Square into an immersive lifestyle destination, inspired by PUMA’s global creative concept. Suburban Surreality reimagines suburban life through the lens of past, present, and future, blending culture and creativity. The PUMA House offers fans live performances, interactive installations, and curated brand experiences to explore H-Street culture. Visitors can enjoy the full energy, unique visuals, and dynamic experiences that reflect the vibrancy of urban lifestyle.

The official launch set the tone with a dynamic opening performance and fashion show, revealing PUMA Southeast Asia’s six new local brand ambassadors.

Representing the Philippines as a new ambassador was Arthur Nery, singer-songwriter and the country’s most-streamed male artist. Notably, he holds the top spot on Spotify and his smooth R&B style embodies H-Street’s signature energy perfectly. Meanwhile, Nery was joined by fellow PUMA representatives Michael Sager, a rising actor and model, alongside beauty influencer Lierge Perey. Also present were fashion creator Gela Munoz and men’s style content creator Paolo Salgado, completing the star-studded lineup. Together, they showcased the creativity, fashion, and unique style of the vibrant Philippine street culture scene to fans.

Sharing the stage with special guest Win Metawin, PUMA Thailand Brand Ambassador, the Philippine representatives embodied the new face of H-Street across the region.

A Streetwear Icon with Track Roots

The H-Street traces its origins to the Harambee, PUMA’s iconic track spike from the early 2000s. Meanwhile, reimagined for the street, it balances performance and style through a low-profile silhouette, lightweight mesh upper, and expressive colourways. It is a sneaker designed for those who want to boldly express every side of themselves, where sporty meets stylish on and off the track.

“H-Street has always been about more than a sneaker – it is about a culture, a community, and a way of expressing yourself that resonates deeply with young people across Southeast Asia. Bangkok is the perfect home for Southeast Asia’s first PUMA House on H-Street, and we are excited to open its doors to everyone this week,” said Gabriel Yap, Senior Director Marketing, PUMA Southeast Asia.

The PUMA House on H-Street showcases the colorful lineup of H-Street styles worn by PUMA’s global brand ambassador Rosé. Specifically, PUMA highlights four key colorways: Fizzy Green–PUMA Silver, Frosted Ivory–PUMA Silver, Poison Pink–PUMA Silver, and PUMA Black–PUMA Silver.

For a more refined take on the classic silhouette, the PUMA H-Street Premium updates the archival design with premium suede uppers and timeless gum soles, creating a polished interpretation of the original.

While retaining the slim profile and lightweight structure of the H-Street, the Premium collection adds a richer texture and lifestyle appeal. Moreover, colorways such as PUMA Black–Shadow Gray–Gum, Alpine Snow–Warm White–Gum, and Brandy–Toasted Almond–Gum offer versatile styling options that transition seamlessly from casual wear to elevated street looks.

Together, both the OG and Premium versions highlight the versatility of the H-Street, a silhouette born from racing performance, now reimagined for modern street culture. 

The PUMA H-Street OG and Premium collections are now available in select PUMA stores, official retailers, and online at PUMA.com, featuring the OG, which retails for PHP 5,000 and colorways in Fizzy Green–PUMA Silver, Frosted Ivory–PUMA Silver, Poison Pink–PUMA Silver, and PUMA Black–PUMA Silver. Additionally, the Premium collection that retails for PHP 6,000 in Alpine Snow–Warm White–Gum, Brandy–Toasted Almond–Gum, and PUMA Black–Shadow Gray–Gum.

For more information, please visit www.puma.com.

Stay inspired and connected by following us on Facebook, Instagram, and TikTok or visiting our website at hellomnl.com.