Loyal Apple fans in the Philippines know that Power Mac Center (PMC) in Megamall is the first branch it ever opened in the country, back in 1994. Over the years, the store has become a go-to destination for Apple enthusiasts across the Philippines. Fast forward to today, the store has received the Apple Premium Partner (APP) distinction.

Power Mac Center remains the only official Apple Premium Reseller in the Philippines authorized to open APP stores. Over the past 30 years, it has built a nationwide network of locations. It has also become the go-to store for professionals, entrepreneurs, and students for all things Apple.

“It’s fitting to say this is where it all started—for almost three decades, this location has enjoyed unwavering support from tech enthusiasts, customers who have been with us since Day 1. Moving forward, we will continue to evolve and innovate to provide for the technology needs of all our customers,” said Joey Alvarez, PMC Director for Marketing and Product Management.

From Retail to Demos: The Full Apple Experience at PMC APP

APP is a global classification of reseller retail stores. Only a few stores in Southeast Asia have been granted this highest distinction. APP stores are distinctively minimalist in look and feel, with a modern and contemporary design that mirrors the global brand’s premium aesthetic.

An APP store gives customers the complete Apple experience by combining retail, training, and service in one place. It prioritizes convenience for the modern-day shopper with a full range of Apple devices and accessories. The store also offers free group demos and has a service team for diagnostic and repair needs.

PMC’s APP stores are in Power Plant Mall, Greenbelt 3, SM Mall of Asia, and now SM Megamall.

In true Power Mac Center fashion, everyone was invited to celebrate the opening of the newest PMC APP store, located on the 4th floor of Megamall Building B. Additionally, customers enjoyed huge deals and discounts on Apple devices, accessories, and services during the opening weekend from May 31 to June 2. Shoppers also had the chance to explore the store’s modern layout and experience Apple products firsthand. The event created a festive atmosphere, bringing together longtime fans and new visitors alike.

To top it off, those who visited the new PMC SM Megamall APP store enjoyed free group demos. Meanwhile, during the weekend launch, invited guests—including Barbie Almalbis, Jer Dee, Artu Nepomuceno, Ysanygo, Rob Deniel, and Samantha Lee—shared their experiences using Apple devices for their careers and hobbies. For more information, visit powermaccenter.com/pages/sm-megamall.

‘Road to 30’

Power Mac Center is inching closer and closer to marking its 30^th anniversary in August. Festivities are well underway, including store openings in and outside Metro Manila, new product launches, and celebratory sale events. Together with its official service arm Mobile Care and official training arm Basecamp, PMC remains fully committed to bringing Apple technology closer to Filipinos all over the country.

For a quick but nostalgic look back on PMC’s past 30 years, click here.

The opening coincides with the launch of Power Mac Center’s Miles & Milestones raffle promotion. Purchases made at the new Power Mac Center SM Megamall APP will be qualified for the anniversary raffle draw. For the details and special announcements, follow PMC’s official Facebook, Instagram, X (Twitter), TikTok, Viber, and YouTube accounts.

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