BJ Mercantile Inc. (BJM), one of the country’s leading conglomerates, has expanded its automotive portfolio through a partnership with Vietnamese automotive powerhouse THACO. Consequently, under the Memorandum of Understanding (MOU), BJM will directly handle sales, service, and parts distribution of THACO trucks and buses in the Philippines.

BJM started in 1974 as an importer of used engines and trucks and steadily grew into a dynamic multi-industry group. Its business interests now include automotive, logistics, real estate, petroleum, cold storage, and marine transport. Furthermore, this new partnership allows BJM to strengthen its commercial vehicle offerings and provide more choices to loyal customers. Over the years, BJM earned a strong reputation for excellent after-sales service, technical expertise, and lasting industry relationships.

BJM brings THACO vehicles to boost transport for Filipino businesses

“We are honoured to partner with THACO and are excited to offer their high-quality trucks and buses to the Philippine market,” said Leilani Lim Tan, Vice President of BJM. “This collaboration aligns with our commitment to provide innovative, cost-effective, and reliable transport solutions to support the growth of Filipino businesses.”

Founded in 1997, THACO is a dominant player in Vietnam’s automotive industry and one of Southeast Asia’s largest auto manufacturers. Its state-of-the-art Chu Lai Truong Hai Industrial Complex is among the most advanced automotive manufacturing hubs in the region, capable of producing a wide range of vehicles from light-duty trucks to full-sized buses and passenger cars.

THACO joins BJM lineup with durable, efficient vehicles for Philippine roads and industries.

THACO’s trucks and buses, built on durable and efficient Chinese chassis, offer practicality, fuel efficiency, and competitive pricing. Moreover, these vehicles suit the growing needs of the Philippines’ logistics, construction, and transport sectors. With over two decades of automotive engineering and manufacturing experience, THACO designs its vehicles for tropical climates and heavy-duty conditions. Furthermore, their build quality makes them ideal for local roads and challenging environments.

In addition, this partnership adds another strong brand to BJM’s expanding automotive portfolio, which already includes Scania, Ashok-Leyland, Fuso, and Hongqi.

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