20 August 2026, Manila, Philippines — CASIO Philippines has dropped the new G-SHOCK Luxe Black 2100, a four-piece collection that brings a quieter, more refined expression of style to one of G-SHOCK’s most recognizable silhouettes. The new series is now available at G-SHOCK stores and authorized dealers nationwide and online through the CASIO G-SHOCK website, Shopee, TikTok, Lazada, and Zalora pages.

The Luxe Black 2100 Series arrives at a time when fashion in the Philippines is moving away from overt displays of status in favor of pieces defined by restraint, versatility, and considered design. Filipino designers and brands are driving a broader local shift toward sustainability-minded design by emphasizing longevity, craftsmanship, and quality over disposability. For G-SHOCK, this shift creates a new way to express toughness.

“More than just an aesthetic, quiet luxury is a mindset, and Luxe Black is G-SHOCK’s answer to it,” said Sena Kuroda, Regional Sales Manager of the Timepieces Division at CASIO South East Asia. “We’re keeping the durability the brand has always been built on, but expressing it through material and finish instead of visual volume. It’s a sign of where G-SHOCK is headed: toughness that can flex with how people actually want to dress, not just one fixed look.”

A quieter take on the iconic 2100

At the center of the Luxe Black 2100 Series is the idea that toughness does not always have to be loud.

G-SHOCK has long established its reputation through bold and unmistakably rugged designs. With Luxe Black, the brand keeps that foundation intact while dialing back the visual intensity. The matte black dials, minimized reflections, redesigned hands and indexes, and carefully placed metallic elements work together to create a watch that gradually reveals its details rather than immediately demanding attention.

It is a more restrained interpretation of the familiar 2100 silhouette, shaped by the same thinking that has driven the broader interest in understated luxury: confidence expressed through precision, material, and finish instead of excess.

For the modern tastemaker, this creates a G-SHOCK that fits naturally into a thoughtfully curated wardrobe. Its monochromatic treatment allows the watch to transition effortlessly from casual everyday outfits to more polished looks, while it retains the durability and functionality that define the brand.

Four interpretations of Luxe Black

The collection includes four models across the GM-2100LXB and GA-2100LXB lines.

The GM-2100LXB-1A (₱17,010) and GM-2100LXB-1A9 (₱15,710) feature a hairline-finished metal bezel with black ion plating, paired with a newly designed matte black dial. Silver- or gold-toned accents provide understated contrast, while redesigned hands and indexes add a more refined finish to the familiar octagonal 2100 silhouette.

For a lighter everyday option, the GA-2100LXB-1A (₱9,430) and GA-2100LXB-1A9 (₱9,430) feature a matte-finished octagonal bezel and band with a redesigned matte black dial. Metallic vapor-deposited indexes introduce subtle depth, while the lightweight resin construction keeps the watches easy to incorporate into everyday wardrobes.

Both the GM-2100LXB and GA-2100LXB models retain the core performance features associated with G-SHOCK, including shock resistance, 20-bar water resistance, stopwatch and timer functions, world time across 48 cities, the Hand Shift feature, double LED Super Illuminator lighting, and up to five daily alarms.

The collection also applies this sustainability-minded approach to its materials, incorporating bio-based resin into key bezel and band components. This helps reduce its environmental impact while preserving G-SHOCK’s signature toughness and reliability.

Quiet strength for the modern tastemaker

Luxe Black reflects a broader shift in how statement pieces are being worn. Rather than relying on obvious branding or visual excess, the collection leans into a more measured kind of presence, where proportion, finish, and versatility do more of the talking.

This approach allows G-SHOCK to explore a different side of its identity. The toughness remains, but the brand expresses it through greater refinement, focusing less on visual aggression and more on restraint, precision, and elevated detailing.

For a brand built on durability, the Luxe Black 2100 shows how G-SHOCK can adapt its definition of strength to changing tastes. Rather than departing from the 2100’s established identity, the collection reframes its signature design for a more fashion-conscious audience, where function, restraint, and personal style increasingly intersect.

The G-SHOCK Luxe Black 2100 Series is now available at CASIO and G-SHOCK stores nationwide and through the CASIO Philippines online store.

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