Fresh unveils a new era of skincare innovation

For years, Fresh Philippines has been committed to making effective skincare accessible to Filipinos through thoughtful innovation and everyday essentials. Continuing this commitment, the brand unveils DERMLAB+ by Fresh Lumi Rejucare. It is a new skincare line powered by breakthrough Korean-inspired technology which helps skin look healthier, stronger, and more radiant.

Anchored by the campaign “Rewrite Your Skin Story,” DERMLAB+ by Fresh marks two significant milestones for the brand. It is the first to introduce Rose Vegan PDRN technology in its category. DERMLAB+ by Fresh combines advanced skincare science with a simplified daily routine.

Powered by breakthrough Rose Vegan PDRN technology

At the heart of the Lumi Rejucare line is Rose Vegan PDRN, a plant-derived, PDRN-inspired plant powered by Rosa spp. (rose) biotechnology. Designed to mimic conventional PDRN, Rose Vegan PDRN supports skin renewal, hydration, and elasticity without using animal-derived ingredients. In addition, Fresh enhances each formula with Cica Exosome to help soothe the skin, strengthen its barrier, and promote a healthier-looking complexion.

Furthermore, Fresh developed the Korean-formulated Lumi Rejucare line in collaboration with Korean R&D experts. The collection features skin-loving formulas that are dermatologically tested, non-comedogenic, paraben-free, alcohol-free, and fragrance-free, making it suitable for sensitive skin.

Visible results backed by consumer testing

Backed by consumer testing, the Lumi Rejucare line delivers visible skincare benefits, with:

• 75% experiencing smoother and calmer-looking skin
• 100% experiencing lifted and firmer-looking skin
• 80% experiencing brighter and more radiant-looking skin

The DERMLAB+ by Fresh Lumi Rejucare regimen features three essential steps for a complete skincare routine:

First Step: Lumi Rejucare Gel Cleanser gently removes dirt, oil, and impurities while helping maintain the skin’s natural moisture balance, leaving skin feeling clean, refreshed, and comfortable.

Second Step: Lumi Rejucare pH 5.5 Balancing Toner refreshes, rebalances, and preps the skin for optimal absorption of the next skincare step while helping maintain a healthy skin barrier.

Third Step: Lumi Rejucare Repair Cream delivers lasting hydration while helping improve skin elasticity and supports visible skin repair for a smoother, brighter, and healthier-looking complexion.

Rei Germar leads the “Rewrite Your Skin Story” campaign

Leading the campaign is beauty and lifestyle content creator Rei Germar, who joins DERMLAB+ by Fresh as its newest brand ambassador. Known for her authentic approach to beauty and self-care, Rei embodies the campaign’s message of embracing every skincare journey with confidence.

Together, the three-step routine reflects DERMLAB+ by Fresh’s belief that effective skincare simply requires the right science behind it. Moreover, by combining advanced Korean skincare innovation with gentle, barrier-supporting formulations, Lumi Rejucare empowers everyone to Rewrite Your Skin Story—one routine at a time.

The DERMLAB+ by Fresh Lumi Rejucare line officially launches on July 23, 2026. It is now available at selected Watsons stores nationwide, TikTok Shop, Shopee, Lazada, and the Watsons online store.

Now available nationwide

For updates and more information, follow @dermlab.ph, @fresh_philippines on social media. Use these hashtags, #FreshGlowtopia #DermLabByFresh.

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